I once thought that marketing was just about finding a billboard and posting an ad for a product or service. But now I see that there is more to it than just that. I learned that you have to find out who is going to be interested in you product or service and focus on advertising to that group. Not many people over 60 are going to be interested in a nightclub meant for young adults. I also learned that you should focus on the key selling points of your product or service, that way you aren’t boring the potential customer with a long list of reasons they should purchase your product or sevice. Finally, I learned that you should use different media types to advertise product. If you focus on just one type of media, you might lose out on potential customers because not everyone uses every media outlet.
What I learned about marketing…
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